Young or old? New or regular? a lot of questions pops up in the minds of Paddington hair salon visitors when trying to match make a stylist for their hair. It is the responsibility of the hair dresser to calm these nerves by showing them he or she is on top of the game. How? Touching base with clients through effective consultation is the cornerstone to a happy stylist-client relationship.
Consultation does more than getting you familiar with your clients and their needs. It is the foundation of trust and perception. When done right, it’s everything you need to get the customer to entrust their look to you.
Remember, first impression last longer. Therefore, consultation is one of the most crucial steps in the Paddington hair salon processes and at such mustn’t be rushed through. A good consultation will result in a good haircut, while a great one will make clients coming back. So, if you are interested in taking your consultation process from good to great. This wonderful piece is for you.
Before letting you on the details, here are some benefits of a great hair salon consultation;
- Better understanding the client’s expectations.
- Addresses major concerned areas
- Formulation of a customer-specific service plan
- Makes a Happy you and happy clients
- Builds trust and confidence
- Help generates more referral and more revenue.
- Minimises misunderstanding and AMD results in less complaints
A great consultation is all about accessing your clients personality along with their needs. Here are some great questions that need to asked when a client visit your consultation room:
First thing first, it’s better to start with the goal in mind. Knowing the overall expectation of your client is a good place to start. The best question about hairdresser you can start with is
QUESTION 1: What do you want to achieve with your hair?
It’s best to start by knowing your client long term hair goal. This question set the tone for a lot of discoveries. Some client will be very certain about the future while others might seemed focused. Whatever the case, it’s good to ask this question.
For instance, a client whose long term goal is to grow long hair shouldn’t be given pixie cuts at present, even if that’s what she said she wants. Rather, you should be educate her on suitable hair cuts, regular hair trimming and what products will help them grow out hair.
QUESTION 2: Tell me more about your daily hair ritual?
The amount of time available for a client to maintain her hiar is also important when considering what style will work best for them. Maintaining a platinum or super adorable bang for a busy working mom is likely unrealistic because of their daily routine. Clients who don’t mind putting effort into their daily routine are good with complex hairstyles.
Prioritizing your client hair routine is your job as a professional, by guiding and advising on what’s most suitable for their life and hairstyle, your clients will trust you the more and appreciate your professionalism.
QUESTION 3: What products do you use on your hair?
Definiteltly a key question to ask. Find out about the products and tools your client use to style their hair. It’s possible they mention something weird or hurting their hair. It’s your job to never make them feel stupid or embarrased.
Alternatively, open their eyes to the effect of such products and give advice and tips on better products.
If styling tools such as straightener or flat iron is used on their hair, offer advice on the best practice for heat styling (Below 365 degree for flat iron). Recommend protective serum and other products to boost their hair health. All in a friendly and simple approach. click here to learn about hair health.
Never sound judgmental. Instead, show them you care about their hair health and start building loyalty from there.
QUESTION 4: Tell me your worst and favourite hairstyle experience?
At times, human beings can be unpredictable. While you may think as an expert that a Bob-lenght cut would look great on your client, the client may think or want otherwise, maybe by going personal with it or as a repulse for past unfavourable experience.
It’s important to understand clients preference for haircuts. Understanding what they love about their past experience can also be helpful. That way, you’ve seen and heard where they are coming from, taking them to their destination should then be easy.
QUESTION 5: What do you like or dislike about your hair?
See your consultation room as a conversation room between two lovers. Every party will have share their thought and opinion without the fear of being judged. Yes, you are the expert in the room, but remember you are trying to build a trust relationship for your brand.
Open question like this can make the consultation session simple and quick. Take notes of what clients like and dislike as they answer this question. Find a way to demystify their mystery, either by suggesting services that emphasize on their likes or others that take care of their dislikes.
Go further by asking for pictures of moment of likes and dislikes, or show them pictures of similar scenarios. Let them show you what they really mean. With this they will appreciate more.
QUESTION 6: Can I know your budget?
The goal here is neither to scare clients away, nor to compromise on your standard, but to help client keep up with their appointment by breaking down pricing into flexible bits.
Most times, new client are mostly unaware of salon service pricing. It is crucial to discuss this on the onset. Your client won’t be disappointed when she seems to have found the right stylist, only for price to let her down. Making the cost unknown until checkout might hit the client too hard, as this may meet them unprepared.
On event there’s significant gap between the clients budget and your pricing, come up with options on how to schedule payment and appointment to match their budget without underpricing you services. visit https://moneysmart.gov.au/budgeting/budget-planner to learn about set your budget.
Above are six must-ask questions during your consultation session. Wen you ask them you need to keep this mind; Your consultation room is not an examination room. Let your client feel comfortable and do most of the talking. Make it as fun as possible. Don’t be nervous and don’t make your client nervous.
Listen first and listen more, Talk later and talk friendlier.